Empowered. Multi-dimensional. Free to be. Every woman. Bold. Subtle. Fantasy. Minimal. Undefined. Inspired. Effortless. Brave. Meaningful. Beauty.

Pastel Blonde is a concept brand based in Los Angeles. Inspired by soft colors and bold statements balancing the juxtaposition of feminine and masculine, the line was born from our take on the classic white tee. Each piece can be dressed up or down, embracing our multi dimensions, and doubles as body armor. We are California casual, understated sexy, nonchalant bombshells. Pastel represents our softer side and Blonde represents the boldness in each of us. Pastel Blonde stands for being who you truly are.

 “She’s free to be, she’s a Pastel Blonde.”